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TRD Article - SHOCK RECEDES INTO STUBBORNNESS

Started by jasonkyle
over 16 years ago
Posts: 891
Member since: Sep 2008
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Interesting article on The Real Deal SHOCK RECEDES INTO STUBBORNNESS April 30, 2009 06:33PM By Candace Taylor This past month, a real estate broker advertised that he would dress up as the Incredible Hulk at a Sunday open house, hoping an appearance by the muscle-bound monster would lure buyers to his listing for a Midtown condo. He even went so far as to place signs around the unit warning that... [more]
Response by beseder
over 16 years ago
Posts: 38
Member since: Mar 2009

"The renters are thinking that the ball is in their court and are trying to negotiate everything in their favor," said Adina Azarian, founder and principal broker at rental firm Adina Equities. "I almost feel like tenants are trying to bully the landlords, and I don't like it."

"And I don't like it"...LOL. But when it was the opposite, she was in heaven, raping tenants for exorbitant rent and broker fees. I am born, bred and still live in NYC, and can deal with relative high rents, but tenants paying broker fees is definitely one thing NYC does worse than other cities.

Oh, and one thing I don't like. http://www.adinaequities.com

Her website

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Response by GraffitiGrammarian
over 16 years ago
Posts: 687
Member since: Jul 2008

ha ha ha ha ha ....what a lowbrow amateur. Really lame website, nobody will take her seriously. Too bad the Real Deal reporter bothered with her.

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Response by marco_m
over 16 years ago
Posts: 2481
Member since: Dec 2008

the rental market is going to take everything lower. when landlords realize at the end of this month that the new crop of kids isnt coming into the city, panic will set in.

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Response by w67thstreet
over 16 years ago
Posts: 9003
Member since: Dec 2008

adina should just pop out a nipple... does cleavage give you an advantage?

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Response by stevejhx
over 16 years ago
Posts: 12656
Member since: Feb 2008

"I think the biggest frustration of brokers is working harder."

Well gee isn't that too bad?! $60,000 commission on a $1 million flat, AND YOU HAVE TO WORK FOR IT?!

Say it isn't so, realtors!

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Response by 5thGenNYer
over 16 years ago
Posts: 321
Member since: Apr 2009

"The renters are thinking that the ball is in their court and are trying to negotiate everything in their favor," said Adina Azarian, founder and principal broker at rental firm Adina Equities. "I almost feel like tenants are trying to bully the landlords, and I don't like it."

Totally agree with Beseder on this stupid comment by this broker.

Also:
Marie Yeljenic, a sales associate at DJK Residential, said she recently had one renter put in six different bids on six different apartments.

"I think the biggest frustration of brokers is working harder, showing more apartments, going to more open houses and doing few deals," she said. "There is very heavy negotiation and more time spent on every deal."

OMG, brokers actually have to WORK for their money now? (well sort of). They are the biggest culprits in the RE bubble which is the main cause of most economic woes. Their was an oped in the WSJ on this a few weeks back and I agree 100%. RE brokers are the ones who make too much money and do little to no work. And its Wall Street who gets an undeserved bad rap?

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Response by marco_m
over 16 years ago
Posts: 2481
Member since: Dec 2008

adina should just pop out a nipple...

hahahahha..totally

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Response by beseder
over 16 years ago
Posts: 38
Member since: Mar 2009

@5thGenNYer

Whats scary is this retarded perspective by Adina is not just a sole broker. She manages a brokerage, spewing and feeding this type of thinking to all the brokers that work for her. Thus why you get stuck with John Q. Dipshit showing and pressuring you to take apartments when you work with him on a saturday afternoon.

And some moron trained her to think that way. I want to see that person tar and feathered. It's similar to how you look to the parent and not the child when you see a child behaving poorly.

I think Obama needs to create the No Broker Left Behind program. We need to ensure the future generation of brokers do not have 45% pass rates on common sense, etiquette and manners.

:)

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Response by 5thGenNYer
over 16 years ago
Posts: 321
Member since: Apr 2009

Beseder - totally agreed.

I'm sorry but why would you give someone all that money to say "this is the second bedroom, which is currently being used as a nursery but could also be converted into an office or den". Gee- what fabulous insight and intelligence.

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Response by Topper
over 16 years ago
Posts: 1335
Member since: May 2008

"Res tantum valet quantum vendi potest."

A thing is worth only what someone else will pay for it.

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Response by nyc10022
over 16 years ago
Posts: 9868
Member since: Aug 2008

We had utter denial before the crash... why be surprised that the sellers are still in denial well into it, especially when they're already expecting 20% less.

But, this is why you don't get v recoveries in RE... you get Ls.

1987 RE crash took FOUR YEARS to stop declining.

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Response by beatyerputz
over 16 years ago
Posts: 330
Member since: Aug 2008

Love Adina's picture.

"Would you like to pet my hairy pooch?"

"I would, but..."

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Response by nyc10022
over 16 years ago
Posts: 9868
Member since: Aug 2008

"I think the biggest frustration of brokers is working harder."

Does that mean lying twice as much?

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Response by columbiacounty
over 16 years ago
Posts: 12708
Member since: Jan 2009

hold on...everyone has got to check this out.

http://www.adinaequities.com/

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Response by ncy10025
over 16 years ago
Posts: 198
Member since: Feb 2009

I just negotiated $200/month off my rent -- asked for $300. Still I got a reduction and I'm going month-to-month. So I would say that you can negotiate rent especially if your a good tenant.

...and brokers are working harder-- which translates into we finally had to start actually doing our job. which imo they still don't.

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Response by w67thstreet
over 16 years ago
Posts: 9003
Member since: Dec 2008

beatyerputz... she's got a pooch? Gotta pet that hairy thing ASAP :)

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Response by w67thstreet
over 16 years ago
Posts: 9003
Member since: Dec 2008

columbiacounty... LMAO... no she didn't just update her picture? adina ... you need to re-do your roots...and might want to speak to someone about the hair loss thing...

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Response by patient09
over 16 years ago
Posts: 1571
Member since: Nov 2008

That was some huge slip by Adina, they showed the link to her brothel, now thats funny. Adina, next time insist on a final look see before it goes to print.

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Response by aboutready
over 16 years ago
Posts: 16354
Member since: Oct 2007

"live where you love" and all that.

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Response by beseder
over 16 years ago
Posts: 38
Member since: Mar 2009

@ncy10025

If your initial rent was $1,000, awesome, you did a great job.

"""""""""""""""""""""""" $3,800, awesome, your landlord did a great job

Can't say enough about context...

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Response by beseder
over 16 years ago
Posts: 38
Member since: Mar 2009

live where you love, so interestingly similar to corcoran's "live who you are"

broker = no effort

im no lawyer but with sleazy enough litigators corcoran could have a case

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Response by wishhouse
over 16 years ago
Posts: 417
Member since: Jan 2008

Wow. "We are the only women owned firm in nyc specializing in exclusive apartment rentals". What does that even mean? Why is this the sales pitch? I feel embarrassed for her for that site.

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Response by columbiacounty
over 16 years ago
Posts: 12708
Member since: Jan 2009

keep clicking on the link..she's got a rotating home page (pun intended).

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Response by ncy10025
over 16 years ago
Posts: 198
Member since: Feb 2009

beseder - rent was 2800 - so ok job - but it's on the park -- over 800sq ft - renovated and 24 hr doorman - even with rents on the decline i couldn't find a comparable apt for 2600.

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Response by alpine292
over 16 years ago
Posts: 2771
Member since: Jun 2008

"RE brokers are the ones who make too much money and do little to no work."

Really? How many realtors got tax payer funded bonuses? When Corcoran is giving out AIG style bonuses with GOVERNMENT MONEY, then you can bitch. Otherwise just zip it.

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Response by w67thstreet
over 16 years ago
Posts: 9003
Member since: Dec 2008

no you didn't..... no you didn't a292.... okay let's get some things straight.... THE HARDER something is to get the greater the value of it... like getting into a HOT girls pants.... getting through 4 super saturdays.... getting into Harvard.... etc etc etc..... are there HARVARD MBAs flipping burgers, yes!.... but the last time I checked, the requirements for RE Brokers and RE Flippers was/and is cleavage, platinum blond hair and spreading of the RE Mantra.... buy now... buy now.... buy now.....

Let's just put things in perspective.... I don't like bailing out AIG anymore than you..... but let's just say.... a slow RE selling season was the least evil path we took by saving AIG in fall 08'.... CANNIBALISM.... :)

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Response by 30yrs_RE_20_in_REO
over 16 years ago
Posts: 9877
Member since: Mar 2009

"stevejhx"I think the biggest frustration of brokers is working harder."

Well gee isn't that too bad?! $60,000 commission on a $1 million flat, AND YOU HAVE TO WORK FOR IT?!

Say it isn't so, realtors!"

Well, let's be a little more accurate with the numbers, for most, it's $15,000, not $60,000.

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Response by beseder
over 16 years ago
Posts: 38
Member since: Mar 2009

It's not $15,000 when they take the unethical path of steering you towards buyers that are unrepresented, and away from buying brokers because they don't want to split the fee. Broker is in it for himself, often times at the expense of his own client. It's a shame.

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Response by 30yrs_RE_20_in_REO
over 16 years ago
Posts: 9877
Member since: Mar 2009

"I think the biggest frustration of brokers is working harder."

It's not working harder, it's working differently. We've been in SUCH a frenzied market, that brokers really have no concept of what it is to "sell" Real Estate. For at least the last 8+ years (going back to before the start of the downturn). Very few brokers knew how to, or did "sell" Real Estate. They "sold" owners exclusive listing agreements, and most of their skill sets are still extremely heavily rooted in doing this. however, very little of this translates into selling Real Estate: it's the difference between selling a service (any service business) and selling "hard goods". Even on the buyer's broker side, there was very little "selling" going on: the vast majority of brokers were "waiters": they took "orders" from their buyers, showed them the "menu", and the buyers picked which one they wanted (and usually quickly, because the prices on the menu changed while they perused it).

Now more than ever (but in reality it's always been this way) buyers who really know exactly what they want have no need for a broker. The brokers job has always been to show a buyer the things they thought they didn't want, but actually were the best mix of trade offs at their price range and list of needs. No one ever gets (ok, very rarely gets) what they thing they want when they first start looking. A good broker shows the buyer a mix of apartments which have most of what they want, with different trade offs and sees which the buyers can actually live with. As an iterative process, they whittle down till they get to the "best" fit that can be hag given the budget and needs.

The problem is this hasn't been what has happened in the recent past: the waiters... errrr. brokers.... simply had the buyers go on the internet and make a list of what they wanted to see, and the "brokerage" work was mostly acting as a secretary setting up appointments to see what they buyer "ordered" (and worse, most of the time not even making and showing up for appointments, but simply sending them to other broker's open houses on their own).

But with the market change, things will flip: listings will become easier to get, and become worth less, and "good' buyers will become worth more. the problem is very few buyers will sign an exclusive for the brokerage services, thus guaranteeing the broker a commission no matter how lousy a job they did. buyers will see many more apartment before making the buy decision, and both buyers and sellers brokers will have to know an awful lot more about the properties they are selling because buyers will be asking a hell of a lot more questions than they ever used to when they were told (mostly correctly) "I'll try and get you this info, but odds are by the time I get it the unit will be sold to someone else".

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Response by columbiacounty
over 16 years ago
Posts: 12708
Member since: Jan 2009

This should be the mission statement for the new real estate brokerage model going forward.

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Response by alpine292
over 16 years ago
Posts: 2771
Member since: Jun 2008

"the requirements for RE Brokers and RE Flippers was/and is cleavage"

Really? So then what about male brokekers and elderly female ones? Seriously, I really don't want to see Noah Rosenblatt or Sharon Baum in a bikini. Really, I don't want to see their cleveage.

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Response by nyc10022
over 16 years ago
Posts: 9868
Member since: Aug 2008

You think the seller denial maybe comes from the fact that brokers are lying to them?

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Response by alpine292
over 16 years ago
Posts: 2771
Member since: Jun 2008

Many buyers are also in denial. So let's not blame everything on the mean old sellers.

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Response by nyc10022
over 16 years ago
Posts: 9868
Member since: Aug 2008

How are buyers in denial? They see the price, they choose to make an offer or not....

The true value of a thing is what someone else will pay for it. (not what someone puts the price at).

Buyers aren't in denial, because they know exactly what they will pay for it, they may choose to just not buy at the current price. They aren't in denial when doing so, because they are setting the market.

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Response by nyc10022
over 16 years ago
Posts: 9868
Member since: Aug 2008

> So let's not blame everything on the mean old sellers.

And they're not mean... just not very smart.

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Response by alpine292
over 16 years ago
Posts: 2771
Member since: Jun 2008

plenty of buyers are in denial. Read some of the comments on curbed and smiliar sites. 60% off. No 70% off. No, 75% off. 1999 prices. No wait, we will see 1995 prices. Those comments are nothing more than denial on the part of buyers.

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Response by nyc10022
over 16 years ago
Posts: 9868
Member since: Aug 2008

Alpine, you are the king of denial... but you don't understand what it means.

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Response by nyc10022
over 16 years ago
Posts: 9868
Member since: Aug 2008

BTW, you were also the same person who said everyone saying 20% off was in denial. You screamed and yelled about how there was no decline.

The more you protest...

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Response by nyc10022
over 16 years ago
Posts: 9868
Member since: Aug 2008

Denial isn't about correct/incorrect predictions, its not admitting where are are.

Sellers pricing at 2007 levels. You screaming that we haven't declined 20%.
Thats denial. Its refusal to admit what is currently here.

Making predictions is not denial.

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Response by 30yrs_RE_20_in_REO
over 16 years ago
Posts: 9877
Member since: Mar 2009

"You think the seller denial maybe comes from the fact that brokers are lying to them?"

I think it may be equal / going both ways: Brokers are lying to sellers because they know

http://www.nebo.edu/misc/learning_resources/ppt/sounds/You%20want%20truth.wav

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